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Making Marketing Work: Harness the Power of Effective Marketing to Leverage Your Sales Efforts

The Demand Creator Webinar Series

What if I told you that your salespeople are only producing half the gross profit they should be? 

Well, they’re not – and it’s not all their fault

One of the largest vulnerabilities of small and mid-market (SMB) companies is that their marketing efforts are ineffective. John Wanamaker famously said, “I know half the money I spend on advertising is wasted, but I can never find out which half.”  If you’re involved in a small or mid-market B2B company, you probably wish you were only wasting half.  And it’s costing your millions in lost opportunities.

Making Marketing Work:
Harness The Power of Effective B2B Marketing to Leverage Your Sales Efforts

The best companies in the world know the power and leverage that marketing provides – allowing them to break free and bypass competition why driving tremendous profitability.

In this On-Demand webinar, you'll learn:

  • The 3 critical mistakes SMBs make that cause their sales costs to skyrocket and reduces your closing rates
  • A 5-Step Marketing System that directly connects marketing efforts to sales and allows you to gage the ROI of EVERY activity
  • How to utilize marketing efforts to double the impact – and value – of your salespeople

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