Thank you for reading The Critical Importance of Your Who.
There is nothing more important for a business to do than defining, and maniacally understand who their customer is.
Only 5% of small and mid-market companies spend enough time, attention and effort understanding their customers, and those that do enjoy a tremendous competitive advantage.
As you work through the exercises in this workbook, you will be able to put on “your customer’s glasses” on and see the world from their eyes – rather than yours. Remember, it is our job to think like our customer – not our customer’s job to think like us.