Who's Your "Who"

Your Who

Understanding Your Customer Workbook

Thank you for reading The Critical Importance of Your Who.

There is nothing more important for a business to do than defining, and maniacally understand who their customer is. 

Only 5% of small and mid-market companies spend enough time, attention and effort understanding their customers, and those that do enjoy a tremendous competitive advantage.

As you work through the exercises in this workbook, you will be able to put on “your customer’s glasses” on and see the world from their eyes – rather than yours.  Remember, it is our job to think like our customer – not our customer’s job to think like us.

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